If you’re one of those that think business is everything about calculated things and math, you might be right but spirituality has a lot to do too. Even if you hear all those businessmen mock about woo woo things, a bit of esoteric things can significantly impact the course of any enterprise.
Of course, we are not talking about black magic or something TOO mysterious. But you’ve probably heard about the law of attraction and the likes. If you’re a bit skeptic, you better take a look at these reasons why a little woo woo is so good for your business.
Spiritual people are successful
Spirituality gives meaning and purpose to many people. Let’s face it, it’s hard to endure the loneliness of this life. Many times, a bit of mystic support is what we need to keep on going.
But not everybody has the enlightenment to find their spiritual way by themselves. Here is where woo woo people come in and you see empires like Oprah’s, based simply on the power of will and beliefs.
If you’re into this kind of energy and can add that value to your business, you’ll probably receive a strong response from your audience.
Woo Woo ideas sell… a lot!
You simply need to take a look at the last decades’ best-sellers. Books that are into spiritualism in any way are always more profitable than those simply telling a story or related to other topics. Even if they’re not exactly an esoteric book such as “The Secret”, when they include some kind of spiritual message, they sell.
If you still have a doubt, think about authors of Paulo Coelho. Or books like Harry Potter and see where the authors are now. I’ll give you a hint, they’re multimillionaires!
People don’t admit it too often, but they’re believers (in the woo)!
We are in the age of information, science, and the internet. This makes people deny spirituality as an act of reflex. But when it comes to being honest about their feelings. Most of them have some kind of belief or faith in their lives.
Believing doesn’t necessarily have to involve religiosity. Things like the law of attraction, positive energies and karma are very popular out there. That’s because they do have an impact on us and what we do, including our business.
Spirituality tools work!
We repeat it again, and again. Even if it’s not like a magic cure or a night-to-day game changer, woo woo tools work. That’s why yoga, acupuncture, the law of attraction and the likes are so popular these days. Logic, rationality, and occidental solutions don’t have the answer for everything, and that can’t be denied now.
When everything under our control fails, putting ourselves into the hands of woo woo and spirituality can really give a progressive improvement to our general situation.
Woo is more than clichés
Finally, we know that not everybody is into yoga, crystals, and dressing like Gandhi. But these things are not necessary to embrace some kind of spirituality. Even though yoga is much recommended.
Being woo woo has much to do with being true to your feelings and energy and the impacts of believing in magic can be appreciated, even with heels and suits.