Knowing how to react to your customers is key to your social media presence. This is what a responsible business means.
What do the local community and your audience want to know about you and when?
Standing out in a crowded marketplace on Facebook/Twitter/Instagram is a never-ending game. Especially if your competitors offer a product/service that is very similar to yours. Regardless if that is happening just in the United States or world wide.
So, be different and insert your Corporate Social Responsibility practices into your marketing strategy. A business operates the best when there is a good communication between employees and customers.
Why Corporate Social Responsibility?
This should be an incentive for any business to ensure that whatever they are doing has a positive environmental impact.
From using recycled paper to partnering with charities to ensuring a clean supply chain, there is no limit to opportunities. Like for S.M.E.s to practice sustainability.
Bring in your business’ personality
This is also the chance for you, as a business owner, to be able to bring your passions in.
What do you care about? Or can your business be linked to a certain cause with a positive impact?
- Climate change
- Local Causes
- Or other social and environmental activities
What do your customers care about? To find some csr initiatives you can use a poll. Many business leaders use this tactic to find out what people would like them to support.
Do you have a team who could hold regular fundraising activities for a favorite charity (voting to choose a cause is a great way to build team morale)? Or perhaps, you would like to donate on a regular basis to a project? There are a lot of csr programs and csr activities to choose from.
This also gives you another avenue of content for use on your blog or social media. With an effective csr strategies you won’t just contribute to nonprofit organizations, but attract attention from your ideal customers.
Updates on fundraising or what your chosen, csr efforts are something else your customers will love to read about.
Make sure you also practice sustainability internally
You can also ensure the ‘engine room’ of your business practices is sustainable by:
- using an environmentally friendly printing service
- Using ethical suppliers and equipment
- Being mindful of transportation methods for you and your colleagues
- Switching lights on when not in use
This is another thing you can shout about. Use an online carbon footprint calculator to get a figure on how much energy you have saved and broadcast this.
You can also use those facts and figures to encourage your team to do those things and contribute to your corporate citizenship.
Challenge them to increase the energy saving effort each month. Add this into your business model.
Show off your efforts
You can show your customers that you are being good for the planet by demonstrating your practices on social media.
Integrate your actions as well as your products into your marketing. So you will ensure getting the attention of that 68% who select companies based on their corporate social responsibility csr actions.
The Oxford Soap Company have successfully news-jacked environmental reporting in the Guardian by announcing on their Facebook page that they are planning to produce shampoo bars in 2019, which fully relates to the press article on how readers can further reduce their carbon footprint this year.
The late, Pamela Hartigan, Director of the Skoll Centre for Social Entrepreneurship, defined Corporate Social Responsibility as a “precursor, the first step of companies trying to prove that they are good citizens. many companies are moving away from that now and saying, ‘this isn’t about something with doing in the charitable sector, this is actually about how we run our business.”
In conclusion, you should show the world that you are a good citizen and have a good corporate governance. Your customers will love to know that their chosen brand is more than just about making money. This will encourage them to buy from you.
Post regularly about the good that you are doing. Include pictures of you doing it, so the social platform algorithms like you as much as your followers will.
The person behind the blog
Jo Barber-Owner of Scene Social-”I help start-ups and small businesses tell the world about themselves and their ethical and socially responsible activities that make them fair to trade with.” – Get in touch with her here.