When you start as a business coach, you need to approximate to those ones who could really use your help. This means, that you have to start with small businesses and maybe some new entrepreneurs so you can be actually ”useful”.
Many times, business coaches want to coach businesses that are already bigger than they are. It’s good to think big, but you need to start with a couple of action plans.
That’s why it’s important that you can really engage some small audiences and small business owners first, in order to have a chance of running a business.
How to engage small businesses to start your business coaching career
To begin a successful business coaching career, you need to start from above. But this doesn’t mean being stuck in mediocrity or never being able to grow up. On the contrary, it’s all about finding a realistic point of start and move fast from there.
Hire some life coaches first, to learn how to manage yourself. Develop your leadership skills with a strategic coach. Make a research market to see what kind of products and services are in demand.
Most business coaches have already succeeded to some level in any other business. Many other times, they have some credentials in disciplines like psychology or sociology. All these are really important, as credibility is essential in this kind of enterprises.
Get your coaching certificate if possible, starting with Tony Robbins for example. And make sure your potential clients know about it.
Once you’ve settled credibility, having a good speech is indispensable. You need to increase your skills in public speaking to be able to emotionally communicate with your possible clients. That’s the only way you’ll attract them into buying your new business coaching services.
Ten tips for the starter business coaching speech
1. Even if someone else is going to introduce you, make sure you write the words that will be said. And if possible, even rehearse how they should be said with that person in your coaching session.
2. If it’s the first time you’ll ever present your training program, make sure you know exactly who is going to be in the audience.
3. If you can, get a general rehearsal at least one hour before the presentation. This way, you can check that everything is comfortable and OK.
4. Be there sooner and know the audience personally. Look them in the eyes and talk to them to have that first intimate contact.
5. Use a statement or quote during the first 30 seconds, even before you salute the audience. This will get the attention right to you and set you apart from boring speeches.
6. Humor can be your friend or foe. Use it with discretion and spread it all over your speech without overusing it.
7. Be selective with your topics and leave the audience wanting for more. No magician will reveal their best tricks at the first act.
8. It’s important that your speech has a good structure. The point is not diluted and the audience can follow you.
9. Charts and statistics should be visible. When your audience needs the information, they can look for it themselves and apprehend it.
10. Finish with a memorable quote or anecdote that you can always go back to. No matter where the presentation goes.
Following these tips will help you design the perfect speech for engaging small businesses in your coaching program. This will help you grow your business for the long term.
As a new business coach, offering free sessions and business advice, is the best way to take your business to the next level.
Once you start your business coaching successfully, the time to scale will reveal itself.